About Us

Meet Heather Wasaff

Heather has always been a collector of unusual things. As a child, she tucked away seed pods, twigs, and seashells in her desk or backpack. Today, she collects moments — photographing nature, architecture, and everyday details — and reimagines them as patterns full of movement, memory, and emotion.

She describes her process as both discovery and joy: “The excitement I feel as a pattern comes to life is nothing compared to the joy I see when someone’s face lights up as they find the design that speaks to them.”

 

A Different Way to See the World

At Paradise, beauty is everywhere. Leaves, seashells, church interiors, even bridges and buildings — everyday things become extraordinary when seen through Heather Wasaff’s eyes. She captures these details in photographs, then transforms them into mesmerizing, one-of-a-kind patterns.

For Heather, Paradise isn’t just a word. It’s a way of looking at the world. It means choosing what reflects you, not what trends or influencers tell you to wear.

 

A Journey Still in Motion

Heather once planned to retire at 70 with millions of sales and thousands of customers across the world. That dream didn’t unfold exactly as imagined — but something better did.

"What I gained are incredible customers, many of whom are now close friends. Inspiration keeps flowing — from birds and flowers to stained glass and city bridges. I’ve learned that I love selling face to face, sharing the story behind each pattern, and helping people discover the product that feels right for them. That, to me, is Paradise."